Make Your Website Smile

As we all know in this day-and-age, great customer service often seems dead and replaced with a warm "easily trained" body in favor of chasing ever larger profit margins. While I am a Capitalist and want businesses to make money, I despise when they do so at the sacrifice of giving even the slightest concern to those who's money they so readily take. What ever happened to the simple motto "Service with a smile"? After all, smiles are FREE!

This is why I strive to develop websites for my client's that "smile". This doesn't mean literally smile, but instead to let the customer know upfront you care about them and their needs and WANT to serve them. Most web surfers appreciate it when the website is clear and easy to navigate upfront and provides quick and easy access to the type of information they are looking for.

Often what visitors want to see is:
What you sale
Then HOW MUCH
Then they want to know terms
Then contact/support information
Lastly they will read all the fine print details

Visitor statistics show this to be the natural progress a web user makes through a site when making a decision on whether to purchase/contact you. Providing this information in a simple and friendly way makes a huge difference. Make it EASY for customers to get answers to their questions directly online or to contact you if they still have questions.

I can't control what a client's price point is, or the products they offer, or the customer service that is provided "off website", but I always strive to do my best to get it right and make your website smile and leave the rest to my clients.