Miller Enterprises - Web Site & Print Design

This blog is authored by Terri Miller owner of Miller Enterprises Design Inc. - Web Site & Print Designs. It focuses on web and design related information and tackles the latest issues involving good web design, business marketing, general computer issues and a personal rant or two about customer service.

Monday, May 07, 2012

9 Facebook Facts For Business

  1. Surveys estimate that between 50% to 70% of small businesses have Facebook pages – that’s some 14 to 19 million businesses in the U.S.
  2. Of the Phoenix Suns Facebook fans, only 0.16% come back to the team’s page after Liking them. However, of those that did interact, over 98% did so through the news feed.
  3. The goal for your Facebook business page should NOT be get as many fans as possible. You can have a million followers, but if they don’t buy your products or services, they do you little good. Quality Facebook followers are better than quantity.
  4. A Facebook post lasts roughly three hours before it falls out of everyone’s ticker and news feed. Consider posting again when your previous post has completed its life cycle.
  5. Best time to post on Facebook? Perhaps surprisingly: 8 a.m on Saturdays.
  6. Photos have a 200% higher interaction rate than links on Facebook.
  7. EdgeRank is tailored to each user. Content posted from a source you engage with regularly — whether it be a friend or a business page — ranks higher, as does certain types of content, such as photos, videos, links. Finally, the newer the content the better.
  8. Keep a camera handy so you can take photos of anything interesting going on in your office or workplace, and then post those photos to Facebook.
  9. Now, this one may not apply to everyone, but if you want to get your followers’ attention, post photos of kittens, babies and puppies. It’s guaranteed clicks.
Speaking of Facebook, have you "Liked" Miller Enterprises? Don't make us feel the STING of rejection and do so RIGHT NOW!

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Sunday, January 22, 2012

3 Simple Ways to Improve Your Pricing Power

Free is a powerful force in the marketplace — especially online. A fast-growing, Internet-inflamed “culture of free” is leaving more local businesses feeling profit pain where it hurts: in their bottom line. Business owners must now answer a pricing question that once seemed odd: What can you do when your products or services are more popular than ever, but consumers don’t want to pay for them anymore?

Perhaps surprisingly, there are some answers. Saul Berman, author of “Not for Free: Revenue Strategies for a New World,” pinpoints five areas causing the shift:

  • High customer expectations for personalization, control, relevance and timeliness
  • Low cost, saturation-level communications
  • Bountiful, low-cost bandwidth
  • Plentiful, real-time data processing power
  • Rapid-fire technology and competitive innovation

These trends and expectations affect even small local businesses. Customers now instantly communicate local buying experiences; they expect restaurants, dry cleaners, health clubs and others to offer personalized, relevant offers and experiences. And they have unprecedented access to price comparison and other competitive information.

Businesses are being forced to squeeze out revenue in new ways as markets and expectations shift. But the changing landscape also creates new opportunities to grow revenues “organically” without expensive advertising or marketing programs. All you need to do is change your approach. The key is this: It’s not about creating new products or buying new technology. It’s about understanding customers and delivering value.

Start at the beginning – with your customers. But be careful. Most business owners still view customers through an outdated mass segmentation lens based on age, income, gender or geography. That view is dead, done in by technology. In its places there’s a new type of segmentation based on how buyers actually behave – how they use your products, services and information. This sets the table for building revenue in new ways:

1) Pricing Innovation

It’s not just “how much” but also “when.” No product is free – ever – notes Berman. Someone always pays for it. So the answer is not to price your product at zero, but to innovate around the amount of money charged and the point (or points) when you require customers to pay. Successful approaches include: subscription plans, variable pricing, by-parts pricing, bundling and rental models.

Rent The Runway, launched in late 2009 by two business school students, is a great example of pricing innovation. The founders took a traditional “buy-only” product (designer dresses) and reinvented it via subscription and “rental model” pricing. Rent The Runway is a membership site that rents designer dresses for less than 10% of what it would cost to buy one. Women can outfit themselves in a different designer fashion for every event they attend for less than what they would have paid to buy a single dress.

2) Payer Innovation

Sometimes the customer who pays is not the consumer of the product. Since nothing is free — and somebody always pays — the trick is to think of alternative “somebodys” who might pick up the tab, or part of it. A classic example is TV shows. They’re free to you – the advertisers pay. Sponsorships and white-labeling are two other examples. “White labeling allows product companies to sell outside of their traditional market without having to drum up demand themselves.”

3) “Package” Innovation

Don’t take “package” too literally. It’s not about the wrapper; it’s about all the benefits and features of a given product or service. Today’s most innovative companies are expanding revenue opportunities by changing the form an existing product takes. There are three basic ways to think about it:

  • Breaking the product down into components
  • Integrating different pieces of the value proposition
  • Extending value in new ways

Understanding the underlying elements of pricing, payer and packaging can help you rethink and reformulate your revenue strategies. One you do, you’ll find new ways to keep customers paying today — and in the future.

Saturday, January 22, 2011

Spotlight On Success - Terri Miller speaks with Sherry Schaefer of 3 Point Ink.

Terri Miller traveled to Nokomis, IL to speak with Sherry Schaefer, owner & editor of 3 Point Ink, the publisher of Oliver Heritage & Heritage Iron magazines. They have experienced phenomenal growth in the last few years & are a great example of how to use the internet to achieve success. We have been working with Sherry for over five years and we wanted to share her story & tips for success with all of our clients.

Click HERE to watch the interview on YouTube.

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Friday, January 07, 2011

Walking The Fine Line of Follow Up - When it comes to contacting your clients, how much is too much?

by Grace Mor

Are you following up too much? Or, not enough? It’s a constant dilemma for sales, especially someone running a small business. There’s always a fear that perhaps, you’ve crossed the fine line of being persistent, over to the side of being obnoxious. Following up is important but it must be tempered to have the right balance. Without follow-up, you are missing HUGE opportunities. It is one of the best things a small business can do to keep itself exposed to the customer.

Remember, it’s competitive out there and people are busy. You and your business will not always be on the forefront of your customer’s mind. It’s your job to make sure you remind them you are there! Here are some suggestions:

Click HERE to read the Five Tips.

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Monday, October 04, 2010

Can find that important email? A client didn't receive that important email you sent? Maybe it went into the Internet Black Hole - LITERALLY!

Red alert! Are We Sinking Into An Internet Black Hole?

It seems like a full-fledged red alert when I can't connect to the Internet. Some experts may have figured out the why and the how to fix these outages, but will the cure making hacking harder or easier for cyber-criminals?

Have you ever had one of those days when you reboot the router but you still can't access anything on the Internet? Those unexplained outages might be caused by Internet "black holes"-places where data can't get in or out. Some scientists estimate as many as 2 million temporary black holes come and go every day. One reason for these black holes are the routing difficulties caused by more than a billion Internet users at a time. As more people and devices connect to the Net, stressing routers and their ability to pass data packets, some scientists worry that the Net might permanently collapse into a black hole.


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