What's the BEST form of advertising?
What's the BEST form of advertising? I get this question almost daily from small business owners and the answer is always a bit of a surprise, since it has nothing to do with the marketing services I provide. I tell them it is WORD OF MOUTH! It definitely the most cost effective, being FREE, and it always carries the most weight with potential customers.
Humans are programmed to listen to one another. It goes back to the primal instincts of tribal preservation. We need to protect the other members of our tribe from trouble by warning them of danger, like a wild boar attack, while also insuring their prosperity by sharing with them a great place to pick berries or a great way to kill a wild boar. You get my point.
Information about your business will be passed down the grapevine and can have tremendous benefits or devastating result depending upon what the word is. The vast majority of my new business comes from word of mouth. Other forms of advertising can't even come close, but when I do get a new customer I always consider what they might have to say about me as a business, as a person, about my products, my staff, my location, etc.
Word of mouth is not an instantaneous advertising method, but rather yields results slowly over time. Very much like a snowball, it grows slowly at first, but then it becomes a large an powerful force.
Think about this every time you have an interaction with a customer or potential client. I guarantee it will make a difference.
Copyright 2006 Miller Enterprises. All right reserved.
Miller Enterprises - Web Site & Print Design
Humans are programmed to listen to one another. It goes back to the primal instincts of tribal preservation. We need to protect the other members of our tribe from trouble by warning them of danger, like a wild boar attack, while also insuring their prosperity by sharing with them a great place to pick berries or a great way to kill a wild boar. You get my point.
Information about your business will be passed down the grapevine and can have tremendous benefits or devastating result depending upon what the word is. The vast majority of my new business comes from word of mouth. Other forms of advertising can't even come close, but when I do get a new customer I always consider what they might have to say about me as a business, as a person, about my products, my staff, my location, etc.
Word of mouth is not an instantaneous advertising method, but rather yields results slowly over time. Very much like a snowball, it grows slowly at first, but then it becomes a large an powerful force.
Think about this every time you have an interaction with a customer or potential client. I guarantee it will make a difference.
Copyright 2006 Miller Enterprises. All right reserved.
Miller Enterprises - Web Site & Print Design
posted by Terri Miller @ 1:13 PM
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