Miller Enterprises - Web Site & Print Design

This blog is authored by Terri Miller owner of Miller Enterprises Design Inc. - Web Site & Print Designs. It focuses on web and design related information and tackles the latest issues involving good web design, business marketing, general computer issues and a personal rant or two about customer service.

Wednesday, April 16, 2008

The "Truth" Video Says It All

A friend of mine turned me on to this on YouTube. She said that it was "made for me". You see I am a realist, but at me heart and in my soul I am an optimist and believe in our future.

Watch it and ask yourself which version are you?

And how does that effect your day, your life, and your world?

POWERFUL!

Saturday, April 12, 2008

Does the Economic Slump Mean Small Business Disaster?

Hello,

For those of you who have downloaded my recent White Paper on the "Six Things You MUST Know To Survive This Economy" (If you haven't yet, go to my homepage, click on Hillary and Obama and fill out the contact form. You will receive it via email.), then you know a lot of my thoughts and advice on this subject. Here is a little support for my postion from another marketing expert.

Enjoy!

Does the Economic Slump Mean Small Business Disaster?
By Joy Gendusa
2008-04-08

Enough Already!

I am getting bombarded by the media's doom and gloom about the economy! I can't take it anymore!! My future, my financial success, my life are in my hands and in my hands alone. That is my rock. That is what I must believe. Because the minute I assign blame to anyone else - or any other entity - including "the economy" I'm done for. At that moment I can do nothing to change any aspect of it.

My company is holding its own. In fact, we're still growing. More slowly, yes. But growth is growth. We are up from this time last year by 6%.

But, even though I can control my own income and my own life, most business people feel, understandably, like they are totally at the whims and control of the economy. I mean, they can see the numbers going down. They can observe less sales and less reach from their potential market. How do you go from viewing something obvious to changing it totally. First you have to believe you can. If you're reading this and you've already decided ‘it's impossible to do well in this economy' then just give up and close the doors. I'm serious, stop reading. You're done. BUT, if you think you CAN do something about it and if you believe me, well - carry on with your reading.

So let's look at the reality. It is true that people are spending less. It's also true that business owners, due to that observation, are marketing less. Well, take advantage of that! If you market MORE you will pull in the business instead of those others that aren't marketing.

In the book, Olgivy on Advertising, David Olgivy (winner of the Parlin Award for Marketing) states his own empirical observations on marketing in a recession. He says,

"What should you do in time of recession, when you need every penny to sustain your earnings? Stop advertising?

"If you stop advertising a brand which is still in its introductory phase, you will probably kill it - for ever. Studies of the last 6 recessions have demonstrated that companies which do not cut back their advertising budgets achieve greater increases in profit than companies which do cut back.

"In a Morril survey of 40,000 men and women involved in the purchase of 23 industrial products over five years, it was found that share-of-market went up in bad times - when advertising was continued."

He goes on to source the American Business Press that had pie charts of sales of companies which cut back their advertising expenditure during the 1974-75 recessions compared with companies that did not cut back. The companies that did not cut their advertising budgets had more than doubled their sales 2 years later while sales from the companies that cut their advertising had barely gone up 50%. Three years later sales were down for companies that had cut their advertising while it was up for those that did not. The net income for these companies also followed the same suit over the same period of years - those companies that did not cut their advertising had more than tripled in sales, while companies that did cut back during the recession had barely doubled.

There is a consequential effect that marketing has on your business 1, 2, 3 years and more down the line if you don't market during a recession. And while the cost of living increases along with inflation and other factors, you will be losing sales and income down the road when you will really need it if you cut back on marketing during times of recession. But as I say, even though unfortunately, companies will invariably cut their advertising budget during a recession so be smarter and use that to your advantage - for more business and growth now as well as in the future, because if you do you will come way out ahead with the recession starts to wane.

At my company, PostcardMania, we are definitely being hit by all the business owners that feel they had better cut back on their marketing due to the economy. Don't misunderstand; we are still growing and doing great but our growth has slowed slightly. And that growth is harder won these days.

It's at these times you have to be smarter. You have to market smarter and reach higher quantities of people with your marketing message. Your return on investment MAY be lower and you may earn less per dollar spent on marketing. But think this through... if you cut back on your advertising you will undoubtedly have less business coming in. Operating that way, now look a year down the road... how's your business doing? Scary.

However, if you increase your advertising and marketing budget and your competition is cutting back what will happen? Look a year into the future on this one too... what do you think will happen? Who will get the business?

Look at what the big boys are doing. Are they cutting back on their marketing? Some are, but will regret it. But certainly not all. Witness your own mailbox - you don't have to do a hard search for this data. Bed Bath & Beyond, Crate n Barrel and JC Penny, even the AARP is marketing heavy. Read the March 2008 issue of Fortune Small Business magazine article, ‘Slump Busters', where you can meet business owners who have devised smart strategies to prosper amid the economic slowdown. In the article, Villanova School of Business professor John Pearce II, made an interesting observation: "Recessions are a period of opportunity; during recessions large companies abandon marginally profitable customers, and small businesses can get those customers."

Capitalize on that and gain those customers by marketing. You have to look at the long-term future in order to ride the recession wave and come out on top.

You can go into agreement with the thousands of small business owners and cut back on your marketing and you can get smaller and possibly even close down. You can do that. Or you can emulate the companies that are surviving and growing. It's up to you really. Personally, I refuse to be dictated to by the economy. I have plans! I will invest in myself, my own smarts, my own persistence, my own perseverance, my company, my staff, their futures and on and on.

Giving up, shrinking, for me is not an option. It shouldn't be for you either.


About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest growing direct mail postcard-marketing firm with year 2007 revenues close to $19,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs over 160 people and prints 4 million and mails 2 million postcards representing more than 28,000 customers in over 350 industries each week.

Tuesday, April 08, 2008

How to Virtualize Your Workforce

I ran accross this on WickiHow and thought it was interesting. Enjoy!

How to Virtualize Your Workforce

Enterprise Mobility: The ability for an enterprise to communicate with suppliers, partners, employees, assets, products, and customers irrespective of location.

Forrester Research

The virtualized workforce (also referred to as teleworking or telecommuting) is a very hot topic but is sadly underused. Often, management is unaccustomed to managing remote employees, so there is a natural fear of reduced productivity. The movement into remote management can be disconcerting, but it has many significant rewards, both immediate and long-term. With the proper application of good management techniques, you will see an improvement in overall productivity, a decrease in attrition, a reduction in corporate expenses and a massive increase in skill set availability. Your company can demonstrate leadership by example, as well as benefiting employees, your local community, and even the environment.

With skyrocketing fuel prices, employees that telecommute feel an immediate increase in spendable income. With a virtualized workforce, your building utilities decrease and you will find that employees working from home effectively put in more hours and experience fewer sick days. Workforce virtualization also removes cars from the road, making your company greener. By following just a few simple steps, you can truly do your part to help with some of the most critical issues facing us today, including economy and ecology, while helping your business increase productivity and lower costs.

Steps:

Have confidence in your management staff. The number one reason companies do not virtualize their workforce is that the management is afraid they will not be able to effectively monitor and motivate remote workers; they lack faith in their own management abilities. Managing a remote workforce is not significantly different from managing local employees – most communication is done on the phone and by email, anyway. Your managers will adapt quickly.

Have confidence in your workforce. The number two reason people do not virtualize their workforce is that the management is afraid people will not do their jobs; that they will "slack off" and still collect a paycheck. If you truly believe that about any of your employees, then maybe you should look for a different person to fill that slot. The fact is that most people are motivated by achievement ... isn't that why you hired them in the first place?

Research the technology. Learn about how to make telecommuting an effective work environment. You'll find that it's not significantly different than what you already have. There are plenty of companies that offer teleworking technology options for the sole purpose of helping companies, like yours, become virtual. The more you learn, the less frightening it will be.

Analyze every job in the company. Take the approach that virtualization is a requirement: any position must have a strong justification to avoid it. There are some types of jobs that simply cannot be virtualized, of course, but look at each one that isn't an obvious "no" and start with the assumption that it can be effectively done from a remote location. Jobs where the individual spends the majority of their time communicating by telephone and working on the computer are good matches. Of course, there are exceptions (virtualizing a call center is a major endeavor) but analysts, project managers, systems administrators, and programmers are examples that can fit easily.

Poll the employees. Who already has the ability to work from home? Most of your workforce probably can. There are some people who cannot and justifiable reasons would include distractions at home (e.g., young children), lack of access to high-speed Internet, no available space to create a home office, or some disabilities that require highly specialized accommodations.

Project the savings. This is going to take some work – make no mistake about that. You may take into account such things as electrical savings for not having to run personal computers. If you are highly successful in this effort (virtualizing nearly the entire workforce), then HVAC savings could be substantial. Liability insurance may be decreased. Will you save on security? Don't forget the water bill. Remember that employees that don't drive to work may have a huge immediate savings in transportation expense so you can consider this an employee benefit – a direct compensation increase. Talk to your HR department about the potential savings in cost-of-living increases.

Document performance requirements. This is critical. To effectively manage a remote workforce you have to have the expectations of the job clearly defined. Not just when people are to be "at work" but an actual performance outline. Migrating to remote management is a lot like moving into management for the first time.
Retrofit the employees' home offices. It might be necessary (or desirable) for some (or all) employees to make use of their existing work computer at home. If their home computers are outdated or do not have required software (including security software) it may be more cost effective to check out the office computer to their home. Make sure telecommunications are in order, too; it's not unfair to have them pay for an extra phone line out of their own pocket because of their reduced commuting costs. You may want to have someone look over their home technology from both a safety and an efficiency viewpoint. Some companies do an OSHA review of the home office.

Identify the positions and people that will migrate. Make a list, but don't post the entire list all at once. Post only the first few people that will migrate. Make it a curiosity and make it desirable. Only post the people that will migrate within the next week. This will attract attention and make being on the list feel like winning the lottery. That is the effect you want.

Migrate in phases. Don't expect to drop everyone into a remote environment at once; a gradual change will show you how to tweak the process. On the other hand, don't do this on a one-by-one basis either. Select a group of people to start: either a small department or a person or two from several different departments. After your first migration, let a couple of weeks go by before the next phase, but don't take too much time; that can cause the process to become suspended. Proceed steadily but not aggressively.

Manage, manage, manage. This is the most critical post-migration activity! While the skill sets to manage remotely are the same as other good management skill sets, you will need to be dedicated to making the new environment a success. Make sure they feel a strong management presence and feel completely comfortable that this is just like working at the office. At least initially, you'll need to dramatically increase your contact with the teleworkers, so they don't feel abandoned. If they begin to feel like they have no guidance, they'll become afraid for their jobs. Make sure they know, every day, their job requirements. Hold telephone one-on-one meetings weekly with each employee (30 minutes is a good block of time for that).

Continue to evaluate. Don't stop with your first evaluation. You might find that you missed some jobs that can be virtualized. Conversely, you might find that you made an incorrect assessment and some of the jobs are actually most efficiently done on site. Don't jump too quickly to reverse your decisions, but if you find that something needs to be rolled back, don't be afraid to make that change.

Tips:

Before you start, you might consider having some small focus groups for feedback to get a feel for how the employees feel about the possibility of virtualizing. Get feedback – they are also likely to come up with some good ideas about how to make the process more efficient and effective. You did hire smart people, right?
Consider audio/visual options (webcams) for the home office. A/V feeds from the home computers will reduce reliance on the telephone – you can just click on the individual and start talking, as if they were in the office with you. Also, while seeing someone's face isn't required, it does add a significant personal impact. It also has the benefit of assuring that people get up and get dressed for work. On the other hand, if you want them to have the option of working in PJ's, you might go with an audio only feed.

Keep up with technology. Remote working and remote document management is growing by leaps and bounds. Google and Microsoft are in heated competition for this market segment. As new tools become available, test them for your environment. As this becomes more common, the market will drive invention.

Have group get-togethers. You've talked about this in the past; getting everybody together off-site for a group meeting or for team building or for training. Now you have to do it. At least once a month, make sure your employees all gather in one place for a meet-greet-eat function. It strengthens the feeling of corporate unity.
Get Green Certified. If you are sufficiently virtualized, you are significantly more environmentally friendly and you may get some recognition. This is excellent publicity.

It is possible to begin by assigning some days of the week to telework and some to office work. There may also be occasions when it's absolutely necessary for teleworkers to be in the office. The goal is full Enterprise Mobility, but that objective must not overshadow corporate productivity. Even a percentage of telework will result in savings to the company and to the employees.

Warnings:

Monitor performance. There will be a percentage of people that simply cannot adapt to working from home. They're still good employees but they need closer supervision (this may include some managers). If you can't keep them motivated in a remote environment, move them back. Do it quickly.

Make the idea exciting. The last thing you want is for people to view this as a corporate cut-back, or for them to believe this is happening because the company is in trouble. Talk about going green. Talk about economic stimulation. Talk about the family benefits. Market and promote the idea from within well before you start.

Inform your customers. You need to market and promote the idea to your customers the same way you did to your employees. The exact same reasoning applies; you need for your customers to understand you are doing this to further improve your company. Develop a list of customer benefits. You must continue to improve your customers' experience.

Develop new business continuity plans. A plan for disaster is still needed but it is vastly different now. Rethink your strategies. This is another savings area. Before you virtualized, you had to have contingency options available in case your building became unavailable. That is, to a large extent, no longer a primary issue. You still need contingencies for things like power outages, but they are less likely to impact your entire workforce because of the geographical diversity.

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Thursday, April 03, 2008

Alex's surgery went well and we say "THANKS"!

Hello All!

I just wanted to update all my friends and clients about my daughter's surgery on Monday. Her tonsillectomy went very well, however she is in a lot of pain. The doctor said that her tonsils were "HUGE", and unfortunately the pain seems to be in proportion to them. I know that this too shall pass and look forward to having my happy and above all healthy little girl back. Thanks to all who have called, emailed and even brought presents (Barb and the Bookstore crew were TOO KIND!). You are all so thoughtful and Alex was thrilled that so many people cared. (Me too!) It just continues to prove that I have the best job, in the best place in the world!

Thanks again,
Terri Miller & Alex too!